Territory & Opportunity Maps
Territory & Opportunity Maps
The territory and opportunity maps give you a visual picture of where your customers are and where untapped revenue opportunities exist across your service area.
Territory heatmap
Navigate to Growth Tools → Territory to see a map of your active customer properties.
- Up to 5,000 properties are plotted on an interactive map, showing the geographic spread of your customer base.
- Each point represents a property with an active customer.
- Use the map to identify clusters of customers, underserved areas, and natural expansion zones.
What you can learn
- Density clusters — where most of your work is concentrated. These are efficient zones for routing.
- Gaps — areas between clusters where marketing or door-knocking could fill in your schedule.
- Outliers — distant properties that may cost more in drive time than they're worth.
Cross-sell opportunities
Scroll below the map on the Growth Tools → Territory page to see cross-sell opportunities — services your existing customers might need but haven't purchased.
- Opportunities are generated from Property Intelligence analysis and your service catalog.
- Results are grouped by service, showing how many customers could benefit from each.
- Each opportunity includes a score indicating likelihood and relevance.
- Filter by service to focus on a specific offering.
Acting on opportunities
Use the opportunities list to:
- Plan targeted outreach campaigns for specific services.
- Identify which neighborhoods have the most potential for a given service.
- Build estimates for existing customers with new service recommendations.
Tips
- Check the territory map when planning marketing campaigns — focus on areas with high density first (your route efficiency is already good there).
- Review cross-sell opportunities monthly. As Property Intelligence analyzes more properties, new recommendations appear.
- Pair opportunity data with the Price Assistant to create competitive offers for new services.
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